Australian employers are writing AI into job titles across a growing number of roles – not just software and data jobs.
The adoption of AI tools has accelerated across Australian workplaces in recent years, and employers are increasingly weaving AI into job titles across a wider range of occupations.
While this trend was initially concentrated in software and tech roles, AI now appears in many other categories, including sales, management and education – a sign that AI-related skills, tasks and tools are becoming mainstream across the labour market.
For our research, we analysed Indeed’s ‘normalised’ job titles: detailed occupations that group similar job postings under a common label. For example, postings for “AI Engineer (Autonomous Agents)”, “Applied AI Engineer” and “AI Engineer – Urgently Needed” all fall under the label “AI Engineer”, defined consistently across countries and time.
Statistical agencies such as the Australian Bureau of Statistics use a similar, but less granular approach, to classify occupations.
We define a job title as “AI-touched” when at least five postings for a particular job title mention AI in the employer’s raw job title in a given quarter.
The five-posting threshold filters out one-off mentions, isolating job titles where AI language has become part of how employers define roles. We focus on job titles rather than job descriptions because descriptions can mention AI in contexts unrelated to the role itself.
A small but growing share of Australian titles are “AI-touched”
In the March quarter 2026, 71 normalised job titles in Australia included at least five postings mentioning AI in their raw job title – around 1.6 per cent of all job titles. That number has more than tripled over the past year, having sat in the single digits as recently as two years ago.
Line graph titled “Australian job titles mentioning AI in the title”. Indeed’s data shows that the number of unique job titles mentioning AI in their titles increased to 71 in the March quarter 2026, more than three times higher than a year earlier.
In the past year, two clear trends have emerged. First, Australia’s adoption of AI appears slower than in other countries. The number of “AI-touched” job titles falls well short of Indeed markets in North America and Europe.
Australia’s smaller job market, which includes fewer job titles, helps explain part of that gap, but usage still remains low.
Second, “AI-touched” job titles in Australia remain more heavily concentrated in tech than in other markets.
Interestingly, compared to many international markets, Australia has a higher share of job postings that mention AI in their job descriptions. This suggests that Australian AI adoption might be more surface level – a part of the job but not necessarily central to the job.
Jobs with AI in their title are still primarily tech roles
In the March quarter, 61 per cent of “AI-touched” job titles were in the tech sector. This share has declined over the years – from 75 per cent between 2022 and 2024 and 64 per cent in 2025 – but remains higher than in other countries.
Bar graph titled “Australian AI job titles – Tech vs Non-tech”. Indeed’s data show that while a growing share (39% in the March quarter 2026) of job titles mentioning AI are in the non-tech sector, the list overall remains dominated by tech (61%).
The tech share has drifted lower across a range of countries, reflecting increasingly broad-based and critical use of AI tools across many job titles. However, AI jobs in non-tech occupations still seem less common in Australia than in most other Indeed markets.
In the United States, 63 per cent of “AI-touched” job titles are in non-tech occupations, compared with 59 per cent in Germany, 58 per cent in the Netherlands and 54 per cent in both France and the United Kingdom.
By comparison, the share in Australia (39 per cent) and Spain (36 per cent) remains quite low, reflecting job markets where AI-related hiring is still concentrated in software development, data & analytics and other tech-related job categories.
Bar graph titled “Global AI job titles – tech vs non-tech”. Indeed’s data show that Australia’s non-tech share (39 per cent in the March quarter 2026) is well below other markets, including the United States (63 per cent) and the United Kingdom (54 per cent).
Familiar jobs, new language
Many roles that now have AI in their title are jobs that have existed for decades. Employers are not only hiring AI specialists but also adding AI to existing job titles when AI use is required or when it now falls within the role’s purview – an indication of how AI is already reshaping jobs.
There are a number of non-tech occupations where AI is now commonly mentioned in job titles, where that wasn’t the case three years ago. These include new types of jobs, as well as jobs that have been adapted to reflect AI’s growing importance.
Table titled “AI is reaching new job types in Australia”. This table lists new normalised job titles where AI is now commonly mentioned. These are job titles that mention AI in the March quarter 2026, but had no mentions of AI three years earlier.
What does this mean for HR?
A posting with AI in its job title likely signals that the employer considers AI central to the role’s tasks or skill requirements.
Our “AI-touched” measure, along with our AI tracker, suggests that AI tools continue to diffuse through Australian workplaces. Jobs are evolving and being redefined as AI’s importance grows.
For HR leaders, the implication is clear: AI competency is rapidly becoming an operational standard across an expanding range of roles, not just technical positions. While Australia’s progress outside the tech sector remains steady rather than sudden, organisational expectations are accelerating.
To prepare, HR teams must take direct action: update job descriptions to make AI expectations explicit, shift recruitment assessments toward practical tool usage rather than technical depth and implement targeted upskilling so internal talent can bridge the gap.
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- Course: AI & HR: What You Need to Know to Stay Compliant Course – Part 1
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Callam Pickering is a Senior APAC Economist at Indeed.
Methodology
This post analyses Indeed job postings from the March quarter 2022 to the March quarter 2026. A normalised job title is defined as “AI-touched” in a given quarter when at least five postings under that label include “AI”, “GenAI” or “artificial intelligence” in the employer’s raw job title.
Indeed’s normalised job titles group very similar postings under a single, consistently defined occupational level, making them comparable across countries and over time. They are more granular than standard occupational classifications used by statistical agencies.
