AI and Meaningful work: exploring the challenges for HR Professionals

AI and Meaningful work: exploring the challenges for HR Professionals

This research project, conducted in collaboration with leading academics from the University of Newcastle and RMIT, looked to gain a broad understanding of the impact of AI on the future of job design and/or re-design in Australia. The project team focused on the HR challenges that have or are currently being experienced in the quest for meaningful work in relation to artificial intelligence (AI), particularly in the period post 2020 and the peak of the COVID crisis.

Executive Summary

The purpose of this research study was to obtain a broad understanding of the impact of AI on the future of job design and/or re-design in Australia. The project team focussed on the HR challenges that have/are being experienced in the quest for meaningful work in relation to artificial intelligence (AI), especially (post-COVID). To achieve this, focus groups were conducted comprising HR professionals (AHRI members) across 6 cities (Adelaide, Melbourne, Sydney, Perth, Hobart and Newcastle) spanning five states. The research is a follow up to a previous study supported by AHRI that was conducted during 2018-2019 (Burgess et al, 2019). Those findings were reported and presented to AHRI, published in the Asia Pacific Journal of HRM (Nankervis et al, 2021). The previous study comprised surveys and some interviews whereas this study consisted of interviews and focus groups with 12 participants. All participants were HR professionals, and the focus group/interviews were undertaken via zoom as per Covid requirements. Participants were from both the private and not-for profit sectors.

The findings indicate that Working from home (WFH) arrangements required by the enforced conditions governing work and workplaces during the COVID-19 crisis, have expedited the acceptance by organisations and employees for technological change and job re-design. It is anticipated that beyond the current COVID constraints that the future will involve hybrid workforces where tasks will be divided between those that can be undertaken remotely from the workplace and those that must occur at the organisational premises. For HR functions, it is anticipated that new technology will change work so that it will be less transactional and more meaningful. Challenges regarding these transitions include: the need for trust in the relationships between managers/supervisors and employees; the requirement that employee surveillance and privacy when working remotely is reasonable and legal; and organisational responsibility towards ensuring that all staff have adequate access to technological resources when working from home.

In summary, the findings indicate that HR managers are keen to ensure that the positive changes to work that became evident through the responses to COVID-19 are retained and do not revert to the previous more traditional state of work design.

Here it is proposed that AHRI could be of assistance by providing resources, case studies and awareness raising as well as advising government in terms of how AI adoption could be supported more widely in relation to preparedness for the future of work in Australia and for potential crises linked to pandemics and natural disasters

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Julie McNamara
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