National Convention & Exhibition 2024


20 – 22 AUGUST 2024

Brie Mason

Principal Strategist & Director, Employer Brand Mason 


Brie Mason is an employer brand thought leader and pioneer in the Australian market, with over 18 years’ experience dedicated to building multi-award winning employer brands in the APAC region. Working within creative agencies, RPO’s and leading inhouse global employment brand teams, Brie drove a monumental transformation of Telstra’s employer brand.  

With ground-breaking work in employer brand and attraction strategy, exemplified by showcasing employees as advocates, Brie is passionate about uncovering what makes businesses a unique place to work. Today, Brie runs an employer brand consultancy, Employer Brand Mason, and aims to create greater awareness and understanding of the value employer branding brings when there is a holistic strategy that spans across the employee lifecycle.