Mark Puncher is a Dad, CEO of Employer Branding Australia, and a big fan of gin. He’s spent much of the last 21 years with one hand in marketing, the other in talent attraction and engagement, and both feet in leadership. He has run marketing or employer branding operations in the APAC region and the UK for organisations including Guardian News & Media, Hobsons (formerly DMGT Group), and Hanson Wade.  

Mark lives and breathes employer branding and culture shaping, something his company, Employer Branding Australia does day in and day out. Founded by Mark in 2018, Employer Branding Australia was created to deliver a fresh approach to employer branding – starting with a company’s people. With specialist global expertise, Employer Branding Australia is recognised as a leading voice in employer branding, recruitment marketing, employee engagement, culture shaping, and talent marketing. Its purpose is to help shape better organisations, careers, and lives through the beliefs that connected people perform better, and that powerful things happen when the right employers collaborate with the right people.  

When Mark isn’t pursuing this passion, his current hobbies include finger painting, 5am ballet, and building dens. He also has strong beliefs about the importance of wine (and gin!).