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How to develop a powerful employer brand

Course Type:
1 hour
CPD Hours:
1 hours
AHRI Members:
Course contact:

Wednesday 11 July 2018
12:00PM- 1:00PM
* Please note, online registrations close 24 hours prior to the webinar commencing

Recruiting great talent in 2018 is harder than it's ever been. The best people are in high demand and are being choosier than ever before. What's more, if their new job doesn't live up to their expectations, they'll move on like a shot. So a fancy job ad and a big budget just won't suffice if you want to engage the best people. That's where employer branding comes in.  

The secret to capturing the attention, hearts and minds of your target employees is to truly understand what maters to them and why you're a great choice for the right people. If you can say and show that in a unique, authentic way, those painful recruitment campaigns will get easier... and you'll hire better people.  

Attend this webinar to learn how creative, structured employer branding can transform your recruitment results. You'll leave with a clear understanding of how to shape your employer brand, from research to EVP creation, to measurement and reporting. You'll get the very latest insight on who's doing it well and how, and will take away some practical and creative ideas to get you started.

PRESENTER: Mark Puncher

Mark Puncher is Chief Energy Officer of Employer Branding Australia. He has spent much of the last 16 years with one foot in talent attraction and the other in marketing. He has run employer branding or marcomms operations in the UK and Australia for recruitment and media organisations including the Guardian, Employment Office, Hobsons and TES Global. Mark lives and breathes talent marketing and loves helping fantastic, imperfect organisations bring your stories to life to attract and retain your future superstars.