Bull fighting at work: how bad writing chokes business
- Course Type:
- 1 hour
- CPD Hours:
- 1 hours
- VIC; NSW; QLD; SA; WA; TAS; NT; ACT
- AHRI Members:
- Course contact:
Wednesday 14 March 2018
12:PM- 1:00PM (AEDST)
* Please note online registrations close 24 hours prior to the webinar commencing
Research shows you probably spend around 20 hours writing and 26 hours reading every week.
With such heavy reading loads, we’re all skimming and deleting – a lot!
If your writing isn’t engaging, or turns people off, your messages will be ignored. You’ll lose influence and effectiveness.
If you’re in HR, you need the leverage writing gives you. By writing well:
- Your job ads will attract better candidates
- Your emails and reports will influence senior leaders
- Performance reviews will be less open to misunderstanding
- You’ll lead from the front, and set the standard for how things should be done.
Now imagine if everyone in your business wrote well. A culture of clear communication can yield extraordinary company advantage.
In this webinar, communications expert Paul Jones will share practical ways to:
- Use neuroscience insights to get time-poor readers’ attention
- Engage skim-readers
- Communicate complex content clearly and concisely
- Leverage people’s natural biases so you can lead them to action
- Improve your whole organisation’s writing.
PRESENTER: Paul Jones
As a copywriter, corporate trainer and speaker for 18 years, Paul Jones’s principles have helped blue-chip CXO teams through to graduates change how they write, think and lead at work.
In analysing 10,000 business-writing samples, he saw clear patterns emerge: major flaws in credibility, clarity and competence are endemic in business. They kill productivity, holding back companies and careers. And Paul is on a mission to fix them.
Paul is a charismatic speaker and corporate-communications expert, passionate about the intersection of psychology, behavioural change and communication. His clients include Westpac, NAB, Johnson & Johnson, KPMG and NSW Government.
In May 2017, he presented at AHRI’s South Australia state conference, receiving enthusiastic feedback from attendees.