Diversity and Inclusion Conference

Tom Harley, CEO, Sydney Swans

First drafted to Port Adelaide but best known for his decorated career with Geelong, Tom Harley is a veteran of 198 AFL games.

Appointed captain of Geelong in 2007, he led the team to three successive grand finals and two premierships, in 2007 and 2009.

Holding a Bachelor of Commerce degree from Deakin University, Tom moved to Sydney to be with his Sydney-based wife, Felicity, and from then has held numerous roles within the football industry.

Prior to joining the Sydney Swans in November 2014, he worked as an expert analyst on Channel Seven’s AFL coverage and as General Manager – AFL NSW/ACT. 

Following four years as Sydney’s General Manager – Football, Tom transitioned to Chief Executive Officer in January 2019.

Driven by old school values, he is motivated and energised by working with teams that share a common purpose and cause.

Tom and his wife Felicity live in Sydney’s Inner West and have three children Jimmy, Hugo and Arabella.

  • Event Partners  

  •