Writing a successful business case


Writing a business case requires research, facts, a concise argument and a persuasive writing style. This course will explain how to combine these elements to write a compelling business case focusing on the skills, techniques and strategies to be able to effectively write with influence.

This course looks at planning persuasive writing and identifying the reader and decision makers. It incorporates the principles of plain English, writing executive summaries and cost benefits analysis documents as well as the visual presentation of the document. Proofreading strategies are explored and participants will get an opportunity to practice and discuss their learning.

Course delivery mode: Available to teams only. Face-to-face and virtual options.
Course duration: 1 day
Maximum group size: Min. 6 and max. of 20 participants
Learner effort: 7 hours
CPD Points: 7
Includes: Facilitator-led discussion, practical exercises, skills practice, writing activities



Key learning outcomes
Following the training you will be able to:

  • Understand and apply the principles of plain English
  • Be persuasive in writing and use tone to influence
  • Structure, format and write an effective business case
  • Understand the argument of a business case and its purpose
  • Appreciate the decision maker's perspective
  • Undertake a cost benefit analysis

Who should enrol
This course would suit individuals wanting to improve their professional writing and business case and report writing skills to become more successful.



"The in-house training was professionally conveyed and the content was presented well, allowing the team to gain insightful knowledge on these topics." 

Kylie Walker, Director | People Analytics, Payroll and HR Operations Branch, Department of Human Services

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